It All Began with Black

You see our clothes, you know it is all black. So let’s get to the fundamental question, why should we wear black? It’s not the same as the Time’s Up movement. Although, it can be one of your reasons. But we’ll get to that a little later.

Black is a statement colour. It’s bold, it’s powerful and yet, it’s elegant & simple. Slipping into any piece of black clothing you’ll feel stronger. Don’t you feel like you can take on the world in your favourite black dress/shirt? It’s the depth of the colour that makes you feel so.

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Black is a timeless colour. Ever since it came into the fashion industry, black has never died out and nor will it. It’s a standard in the fashion industry, and hence, the line “*insert any colour* is the new black”.

Black affects your mind. Whether you want to consider it a negative or positive that’s completely up to you. But we think that black is positive colour, it exudes strength & power. It’s also a veil to create a barrier between you and the outside world and the negativity it launches on you. Shut out the bullsh*t, you don’t need it. Don’t be afraid to be different, don’t be afraid to stand out. Black adds mystery; when people don’t understand you, they generally tag you as mysterious. So be mysterious, keep them guessing and you be yourself!